Omega new appearance Shin Kong
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The famous Swiss watch brand Omega yesterday, has a long history of 160 years to bring the 2012 Basel full range of new products to debut in Beijing Shin Kong Place shopping center, presents a special exhibition in the form watch feast of Chinese consumers to see fast.
As most Chinese consumers like to watch brand, Omega since its inception, has always been adhering to the pioneer spirit of the brand primitive committed to innovation in the field of precision technology, design and sports timing, spare no effort to promote watchmaking technology progress and development of watchmaking history. End of March, Switzerland, the Basel Watch and Jewellery Fair, we also see the Omega are masterpiece of 2012 a new range. Omega coaxial movement family Adds new members, respectively, with GMT and weeks / calendar display. In addition, the new material CeragoldTM in the worldwide debut, and the first to be applied on top of the new Omega Seamaster Planet Ocean watch. The appearance of these watches has fully demonstrated the spirit of the Omega watch in the professional field of innovation and breakthrough.
Only a month later, Omega put wide heated meeting Basel whole series of new to the Shin Kong Place, presents to the great taste of Chinese consumers. Elegant and beautiful constellation series, the series of highly sought after super, always bring many surprises Seamaster Omega 2012 Basel, the new exhibition site in Shin Kong Place 11 to meet with consumers, the full range of new products unveiled, appreciation of the extraordinary watch a great experience not only for consumers, but also we see the Omega the determination of value and concern for the Chinese market.
Extreme movement
The latest results of the coaxial revolution
Omega Seamaster Aqua TerraGMT watch equipped with a coaxial Omega latest achievements in 8605/8615 with GMT function movement, GMT pointer on the dial, rotating every 24 hours a week, the pointer end of the red arrow people can easily recognize the two time .
Innovative materials
Seamless integration of aesthetics miracle
Omega Seamaster Planet Ocean Ceragold watch apart at is: the bezel using a the creative Ceragold new material, 18K red gold and zirconia-based ceramics perfect fusion to the special process, in fact, the world’s first.
Omega: access to space 50 years
As the history of mankind, the one and only watch worn on the moon, the Omega Speedmaster in the history of human exploration of space, plays an important role. Today, there is still any watch brand can be replaced beyond the award.
In 1965, the Omega Speedmaster watch after rigorous testing to be the only one allowed to participate in all manned space missions NASA (NASA) of the watch, the story has been talked about. However, little is known about as early as October 1962, astronaut Walter Shiyi La Wally Schirra Mercury – Hercules “task will wear the Omega Speedmaster watch into space . To pay tribute to Walter Shi Aila and his rocket of great historical significance watch into space 50th anniversary commemoration of the first Omega Speedmaster, Omega launched the Omega Speedmaster the first into space numbered edition watch.
Omega Speedmaster “the first to enter the space Omega watch reminiscent of a half century ago the astronauts Shi Yila a watch shop in Houston, purchased the rocket watch. After the famous 1861 manual winding movement equipped with a 39.70 mm stainless steel case, polished and brushed finish, this section provide a strong impetus to movement due to the former legendary Omega Speedmaster Moon table, which is very prestigious .
Through the flat convex anti-wear sapphire crystal, classic black lacquer dial is clearly visible. 55 years, the dial design of Speedmaster has been called a model of the world’s Chronograph: 30 minutes and 12 hours time-dial at 3:00 and 6:00 position, small seconds dial at 9 o’clock position. Dial with a white transfer-hour scale; hour markers, hour and minute hands are covered with luminous coating.
Screw-in stainless steel table in the back embossed with a unique Omega hippocampus insignia, as well as “THE the FIRST the OMEGA IN SPACE”, OCTOBER 3, 1962 “(Mercury – Hercules 8 “the date of the task)”. Omega Speedmaster “first into the space Omega watch number on sale, and watch each one unique number engraved on the back on.
Omega Speedmaster “the first to enter the space Omega watch with brown leather strap with beige stitching. Watch waterproof to a depth of 50 meters. Omega Speedmaster watch to witness the moon feat of human six and a half-century of Space Adventures, which must be traced back to 1962, the first space journey, This classic Speedmaster watch is the legendary the origin of the perfect souvenir.
Omega: Watch leader
The annual Basel Watch Fair is the watch industry’s most ambitious and most influential event. Big gathering of Hall 1, the Swatch Group has always occupied a central position, the Omega is located in the very center of the Swatch Group exhibition. Omega’s pivotal position within the industry as a whole is evident. In addition to the great success in the market, Omega technically in recent years more and more professionals marvel, the introduction of the coaxial escapement for the past 250 years, the first practical new escapement. Newspaper interview with the president of Omega Ouke during the Basel Watch Fair to bring this industry leader’s latest message for the readers.
The Economic Observer: Can you tell us the highlights of the Basel Watch Fair, Omega classic four series in place performance?
Ouke: This year, four watch collections are extraordinary masterpiece showing. I just mentioned, Omega Seamaster series marine universe Cer-agoldTM watch is one of the ceramic bezel with 18K red gold digital scale – these two materials together through special technical processing. Omega original results will debut at the Basel Watch and Jewellery Show. Seamaster Aqua Terra GMT watch is equipped with the new Omega coaxial movement with GMT function.
Another new coaxial movement used in the Constellation Sunday calendar watch, and this is one of the Omega-grown movement of family members.
We have also introduced a De Ville Chronograph equipped with a coaxial movement of the 9300/9301. It inherited the classic style of the Ville, the timing performance.
This year, we celebrate the first Omega watch into space 50th anniversary of the launch of a new super commemorative watch. Furthermore, in order to pay tribute to the super into space before the trust of the Omega watch the racers and Rally racer have also another super masterpiece launched.
The Economic Observer: In your personal opinion, which the new table OMEGA launched this year, the most practical features of the watch is what?
Ouke: It depends on the lifestyle of the wearer, if you recommend a, I chose the Seamaster Aqua Terra GMT watch. In addition to the hour, minute and second hands, it comes with a 24-hour revolution GMT pointer. This means that the watch can also display two time zones, is very useful for people who travel frequently.
The Economic Observer newspaper: the OMEGA in recent years spent a lot of energy to promote its female form, to the BASEL’s new this year, you personally feel that the male table or the performance of the female form is more prominent?
Ouke: We have many extraordinary female form and the male table on display in Basel. Which marine universe Ceragold while male and female, they will certainly become the highlights of this year’s Basel. For men, we have the new super watch; For the ladies, equipped with a 27 mm watch Omega-grown coaxial movement of the constellation is a good choice. Male and female consumers can feel our new distinctive charm.
The Economic Observer: In the area of the female form, the Omega Constellation series has been well received by Chinese women like, I would like to know two years ago produced Ladymatic market results in the female form, compared with the Constellation series, then what is its advantages ?
Ouke: October 2010 released in Beijing Ladymatic watch the market reaction around the world are exceptionally good and exceeded our expectations and it continues to pop. Omega opened up new user groups – La-dymatic, the wearer are successful women, they attract this extraordinary fine watch. Ladymatic is designed specifically for women, it is not a narrowing of the transformation from a male table. From the beginning, we decided that it is equipped with Omega’s most outstanding coaxial mechanical movement. We hope not only for those who value design, but also focus on movement quality women to create a perfect watch. The Ladymatic It is, design eye-catching highlight the personality and success of women perfect fit. Course, the Constellation watch is also very good, as you say, has long been loved by the Chinese women. Constellation, Ladymatic each specific group of consumers, they are the Omega product line is very important part.
The Economic Observer: view from the watch a lot of brand launched this year in recent years, the large size of the crazy popular dial gradually no longer popular, Omega introduced this year, the the 27MM constellation of the female form, whether confirmed such a trend?
Ouke: in Basel, we launched a constellation of 27 mm watch key is that it is equipped with the Omega 8520/8521 coaxial movement, which is the Omega for the first time the use of coaxial technology industry-leading 27 mm watch on. The size of our products usually provide a lot of choices – from small size of the constellation of the Basel new Seamaster Planet Ocean 45.5 mm section size are involved. We can confirm one thing: regardless of the consumers of Omega which size watch, we can provide and, as far as possible, its equipped with the most revolutionary movement.
The Economic Observer: as the 2012 London Olympics official timekeeper, Omega has now started CCTV5 channel to deliver relevant television advertising this year, you will have what the appropriate marketing activities? Official sponsor of London aspect will give nothing in return?
Ouke China: 2008 Beijing Olympic Games, there are bound to be the most compelling exposed in the Olympic Games we provide timing and data processing services. We set up a countdown clock in London in Trafalgar Square and Greenwich. These two places are the iconic venue of the Olympic Games, Omega has attracted a lot of attention. We will take the Olympics as the theme for the publicity of print media and television media, in addition we have also issued hippocampus 1948 “London 2012″ limited edition watch. 1948 is the first Omega Seamaster automatic winding watch the birth of the Year, a time when London last host the Olympic Games. The new Xtreme version of watch equipped with a unique Omega coaxial movement, combines the classic look and the most innovative technology.
The Economic Observer: sales of the 2008 Beijing Olympic Games, Omega have any effect?
The Ouke: There is no doubt, be further consolidated our leadership position in the Chinese market, by virtue of the specified timing can be seen on the Beijing 2008 Olympic Games logo and the overall success of the Olympic Games. Beijing presents a unique event for the world to become one of the important part of our very proud of.
The Economic Observer: Omega’s advertising budget is said to account for now 1/4 of the advertising share of the watch market, this figure is true? Why put the object of your advertising, covering almost all types of media, thanks to good market performance, as well as other reasons?
Ouke: I can not on this ratio to make evaluation, but I’m sure, a very large population base in the market, the brand must make full use of all types of media, especially when they occupy the leading position in the market, as We in China. Consumers can not buy, only to guide the international brands such as Omega tell our story through a variety of channels to take advantage of.
Omega Seamaster 300 m diving watch
Omega Seamaster was born in 1948, it a new style of elegant sports design makes it stand out from the trend of the fashion table. After the introduction of the popular series of R & D work in the hippocampus has been greatly promoted, a lot of innovative technology making its reliability and water resistance can be improved. Omega strong technical inputs to make the hippocampus series of award-winning, and the legendary Speedmaster, Seamaster is also preceded by the title of “professional” to convey the design concept of this series is particularly needed to meet the professionals.
Omega Seamaster 300 m diving watch is a perfect highlight the elegant style and sporty. As demonstrated by James Bond, this watch can wear when wearing a black tuxedo, and can also work with you to dive deep to embark on the adventure. Integration of a series of extraordinary shape design of the hippocampus and the superior intrinsic functions perfectly, coupled with the classic stainless steel case and bracelet, functions and features provided indispensable for professional divers. Screw crown and screw case back more waterproof performance and provide further protection. The anti-wear anti-reflective sapphire crystal embedded in a unidirectional rotating bezel with minute scale under divers can be safely and accurately measured into the water time. The Seamaster designed Omega’s proprietary invention – the helium escape valve. When the divers surfaced in a diving bell, the helium escape valve from the table to the release of helium, while ensuring that the water resistance of the watch from damage to the atmospheric pressure inside the diving bell slowly returned to normal to prevent the watch’s mirror breakage. The stainless steel bracelet with security folding clasp, you can extend the bracelet, suitable for wear when wearing a wetsuit. In addition, the safety clasp has two buttons, the diver must press two buttons at the same time before the security buckle open to prevent the clasp accidentally fall off.
Distinctive “Bond Form” has a unique design in the hippocampus Series: stainless steel material, the wave stamped blue dial, luminous hour markers, steel bezel with blue aluminum ring hollow pointer cutting edge with luminous coating. Omega 1120 self-winding movement, certified by the Swiss official Observatory, which means that this watch through the Swiss official Observatory for 360 hours, within the range of 8-38 ° degrees Celsius, the 5 most common types of wrist wear orientation test. To win the title of the chronometer, the mechanical movement running the error must be within the scope of the slow 4 seconds to 6 seconds faster, that is 99.99% accuracy, which is the movement operation can achieve the highest accuracy. Moreover, the self-winding movement of the hippocampus series to ensure the watch remains in the case will not be worn 44 hours of continuous operation of the energy storage.
Omega Seamaster watch worn by 007 in the hidden life-saving organs can only be left to the Queen’s emissary “has a” license to kill “agents. However, in order to commemorate the 40th anniversary of the first James Bond movie, Omega limited edition Omega Seamaster 300-meter Diving “007″ commemorative watches. Watch this section on the basis of the original Seamaster, the innovative design. Seamaster’s unique blue dial and bezel upper part of the center of the luminous dots are still preserved, but the hippocampus unique dial wave stamped into a 007 pistol logo. In addition, the table back engraved with a limited number of 007 movies 40th anniversary of the Memorial Limited Edition “. Watch this section is limited to sale 10,007.
Swiss exhibitors Omega Report, Seagull win, exposing the seagulls rights Whole Story
Yesterday, still in Switzerland participating Tianjin Seagull Watch Group Co., Ltd. Chief Engineer Ma Guangli accepted this exclusive connection interview reveals Seagull rights cause and effect.
Never thought, Omega we report
Held in Basel, Switzerland, 2012 Basel, Switzerland, the International Watch Fair 1815 from 41 countries and regions around the world watch and jewelry manufacturing companies exhibiting. Among them, the sixth for the Swiss businesses. As the new China-made watch brand, Tianjin Seagull Watch Group Limited team to participate.
The activities opened on the 8th, is expected to last eight days. Who knows, on the 9th was just being formally exhibited on the “accident”. Seagull is a low-key exhibitors. “Maguang Li said. In the afternoon, the upcoming closed when the Swatch Group, Omega staff and the Commission on Intellectual Property Rights Law came to the Seagull table Booth. “People began to realize that Omega we to report.” Maguang Li said the exhibition, Seagull has made full preparations for intellectual property, but this kind of complaint, “never thought”.
Omega complaints and unreasonable overbearing
“Swatch Group, Switzerland’s second-largest watch group, seagull complaint is unjustified and overbearing.” Ma Guangli this expression of the controversy: “Seagull Watch a world’s smallest tourbillon table structure is the same axis tourbillon, in the exhibition license this product when used CO-AXIAL English, meaning ‘coaxial’, Omega, a table is coaxial escapement. “To this end registration with the CO- The AXIAL words trademarks, which complaints Seagull infringing its trademark.
Maguang Li said: “We’re just this modification of adjectives used in the description of the product, and no trademark, our trademark is Seagull.”
If the other appeal, the seagulls will be able to win
On the morning of the 10th, the Intellectual Property Committee of the Basel International Watch Fair Organizing Committee announced Seagull table signage in the exhibition does not constitute any infringement of registered trademark of Omega, and dismissed the complaint of the Omega company. Maguang Li said such groundless complaints is not the first time, “The Seagull is a representative of the China National Machinery table, the most talked about them (Omega) despise seagulls, and wait for them to exterminate, could not find the other issues, on the whole such a complaint. ”
In view of the 30 days the parties have the right to appeal, Maguang Li said the seagull has been fully prepared, if the other appeal, the seagulls will be able to win. ”
Complaint after the incident, the seagulls are still sought after
Since the launching of the Watch and Clock Fair on the 8th, the front of the booth of Seagull watch every day to receive many of the guests a lot of orders from all sides. Maguang Li told reporters, while undergoing a “complaint” storm, but the seagulls learned a lot of tables in the overseas market. “In recent years, with the rise of China as the new China made watch brands, Seagull table is also increasingly sought after by more and more foreigners.”
Maguang Li said Seagull Watch Group Co., Ltd. is the reason why low-key exhibitors, is the fierce competition of premonition to the international watch industry trends, and also draw on the experience of the last rights complaint, have prepared a conventional watch products exhibitors, including a tourbillon watch, ask the table other styles, priced at 3000 yuan -30 000 yuan majority, the most expensive of an exhibitor asked the table value of RMB 40 million, “Seagull Watch international industry products, but also a cheap table, relatively Swiss similar products price gap in 5-10 times. ”
Tianjin’s youngest watch collectors
Foreigners often let me help Amoy Seagull Table
Precisely because of the high quality and affordable prices, Seagull table by a number of international collectors sought after. Yesterday, the the Tianjin youngest watch collectors – after 85 holes rather confirmed to reporters is true that many foreigners collection Seagull watch as a fashion. “I often soak in the online forum of some foreigners, and foreigners who called the time you the seek collection of forum attracted his attention. Here, he met many Western collectors and collectors, they learned that the hole rather Tianjin, and often asked him to help Amoy Seagull table you want.
Through the exchange of the hole rather understand that the original intention of the foreign collection of Seagull table. “Our country in recent years, increasingly powerful, many foreigners optimistic that China’s Seagull table will appreciate, and therefore increase the collection density.
Online there is one called ‘Chinese table collection’ personal website is run by a Canadian who is also a Chinese table of collectors. “This makes the hole rather ashamed of, and has since determined collection Tianjin production table, and promote national culture. “Our Tianjin is the birthplace of a domestic table in new China, many foreign watch the Friends of Tibet said, we Tianjin watch factory in the eighties of last century, many mechanical watches, quality and process more than a Swiss watch Kingdom with Speaking of the table. “hole rather very proud.